I have decided to redesign a set of business cards for my exhibition at Salford Create, as my current business cards are designed around my current career aspiration of weddings and fashion/beauty photography. I feel that, as a unique set, they deserve a brand new set of business cards that represent the series. I have trialled some designs on Photoshop and the business card printing service MOO, and have asked friends, family and professionals their opinion on them.
The blank business card, without any imagery and just text, received the highest praise from industry professionals. Many commented on the fact it leads people to visit my website and find out more about the work that I do outside of University, as well as having a sleek design and uncluttered text. A lot of people commented on the floral design of my business card, saying it related and represented my fashion and beauty work strongly, as the design is timeless and feminine; a lot like my current work. My original business cards, that I own now, received the strongest criticism when paired with my current project. Even friends commented that it takes away from the series that is being exhibited, as my fashion and wedding photography is very commercial, whereas my exhibited series is factual and could be seen as an emotional subject.
I plan to print the bottom business card to present at my exhibition, as it is simple and elegant, as well as being non-obtrusive to my work.
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